How Google Ads work?
Google Ads funtions under a pay-per-click (PPC) model. That means agents pick out a specific keyword on Google and make a proposal on the keyword, participating with others also proposing the keyword.
The proposal you make are “maximum proposals” or the topmost you’re inclined to pay for an Ad.
Set a Flexible advertising budget
Cost-per-click (CPC). Amount payable when a user clicks on your ad
Cost-per-mille (CPM). Amount payable per 1000 ad impressions
Cost-per-engagement (CPE)
Amount payable when a user performs a specific action on your ad (signs up for a list, watch a video, etc)
Types of Google Ads
Google offers a wide range of campaigns that you can use
- Search Campaig
- Display campaign
- Shopping campaign
- Video campaign
- App campaign