Define the objective and the purpose of the Email. Email can be sent to
- Boost brand awareness
- Generate leads
- Build relationships
- Promote content
- Market products
- Nurture leads
Choose Right Template for your email
Professional Email : Choose a layout where you can create proficient contents that can be used to send office related informations to employees or notification to customers.
Email Automation: An automation email is going to be reached to customers on a sequence in a regular basis, so the layout must be more attractive with buttons clickable or with options where they can click and purchase
Social Post: Get the word wide out and more attractive to promote your social pages
Advertisements: The main goal of the advertisement is to find more audience. Advertise your brand, business and community
Events: Create and promote your event and bring people together
Survey Pages: Get fast feedbacks and surveys from customers and save the responses to improve your business
Landing Pages: Landing pages are used to genereate and have a track of leads. Sign-up forms, sales coupon and more can be sent using this layout
Shopping Store: Get your ecommerce shopping all in one email. Add more images about your products where customers can purchase directly from this email
Compose and Preview
Have a descriptive subject line which looks simple and clear. Keep the content of the email easy to read with a standard font. List items if neccessary. Save the receipient time by linking to the resources instead of leaving everyone to find them on their own.
Include keywords which could be in bold. This could be helpful for the future reference/search. Always see preview before sending the mail to the receiver. Once you feel that it is good to go, you may proceed.
Send and Measure
Create trackable URLs in your email. You can monitor the email campaign in real time and number of clicks for the URL. You can view multiple insights and download graphs of reports. The clickthrough rate and tracking is very important for every email campaign.
Track and analyse:
Number of Emails Sent
Receipient who opened your email
Clicks received for URL
Geolocation
Device used to open your email
Google Analytics