How Google Ads work?

Google Ads funtions under a pay-per-click (PPC) model. That means agents pick out a specific keyword on Google and make a proposal on the keyword, participating with others also proposing the keyword.

The proposal you make are “maximum proposals” or the topmost you’re inclined to pay for an Ad.

Set a Flexible advertising budget

Cost-per-click (CPC). Amount payable when a user clicks on your ad

Cost-per-mille (CPM). Amount payable per 1000 ad impressions

Cost-per-engagement (CPE)

Amount payable when a user performs a specific action on your ad (signs up for a list, watch a video, etc)

Types of Google Ads

Google offers a wide range of campaigns that you can use

Search Campaig
Display campaign
Shopping campaign
Video campaign
App campaign